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Barclaycard launches the bPay band: a wristband to pay your way

news news 11 Jun 2014 07:00

  • Wristband will enable contactless payments at more than 300,000 locations across the UK
  • Fully ‘open market’ product – users can attach any VISA or MasterCard debit or credit card to the band and do not need to be Barclays or Barclaycard customers
  • Band to be made available for the first time at annual ‘Pride in London’ event and Barclaycard British Summer Time concerts in Hyde Park

 Barclaycard today unveils the next evolution of wearable payments, the bPay band; a wristband that offers a new way to pay in shops, bars, cafes and on public transport this summer – in fact anywhere that accepts contactless transactions.

The bPay band marks the first time in the UK that non-card payments can be made with a wearable product in any outlet, and users will be able to make contactless payments of up to £20 in over 300,000 locations across the UK. The product itself will be free to applicants and there will be no usage fees for consumers.

The wearable device will offer customers an even simpler way to pay for goods and services – just tapping with their wristband to pay for bus journeys, their morning coffee, their lunchtime sandwich or post-work drinks.

And they will be able to do so without ever having to reach into a pocket to get their wallet out.

The announcement follows two years of trials in which Barclaycard has made payment bands available for use for a limited time only within the contained environments of music festivals and other events.

How the bPay band works

The bPay band will initially be launched to thousands of consumers at two key events during the summer – Pride in London, the annual Lesbian, Gay, Bisexual and Transsexual festival and the Barclaycard British Summer Time music festival in Hyde Park. As well as being able to pay for goods and services at both events, customers using bPay bands will benefit from exclusive offers and enhanced experiences. Full-scale launch of the bPay band will come in 2015.

The bPay band will be available to customers with any VISA or MasterCard debit or credit card and won’t require them to be existing Barclaycard customers.  Customers will set up an online “top-up” account and link this to their debit or credit card, adding money from these sources as and when they need more to be available on their bPay band.

The bPay band can topped up either manually or can be set to top-up automatically when funds run low. This will enable people to manage the amount of money they have available to spend at any given time.

What’s more, bPay band customers will benefit from the 100% fraud refund guarantee associated with all Barclaycard products – so there is no need to worry that lost or stolen bands could leave customers open to fraud.

The roll-out of the bPay band is an evolutionary step on from Barclaycard’s successful PayTag sticker, which was launched in 2012 and enables customers to use them at "contactless" terminals to pay for everyday purchases. More than one million PayTags have been issued to date.

It also comes at a time of a trend for wearable technology. Barclaycard has created a wearable payment device that gives functionality that is relevant to everyone, every day.

Notes to editors

For more information please contact Helen Lacey, Media Relations, Barclaycard, on 07990 081 888.

www.bpayband.co.uk